About Thank Goodness

A team member jokingly told us that her thighs had met in 1983, fallen in love and been inseparable ever since. We all enjoyed a chuckle, but anyone who has experienced chaffing, rubbing or friction on any part of their body, knows that it’s no laughing matter. Seriously what are they thinking!!!

Phrases like “chub-rub” didn’t help the cause. This all-too-common social body-shaming of women with generously proportioned thighs, boobs and butts rubbed them up the wrong way, quite literally. And super-slim, athletic women who chafe when doing their ultra-marathons, don’t necessarily identify with a product labelled for women whose body type and shape is polar opposite to their own. So the team at Thank Goodness set about creating a product for every BODY. We’re not about size, fitness level or athletic prowess. We’re about providing a solution for ALL women who experience chafing, irrespective of the reason that causes it. And we OWN that.

No taboos. (Hell no!) No having to wear tights in the middle of summer. No sore, irritated under-boob skin. Just the opportunity to be chafe-free with every stride. While we rock our summer dresses, shorts and cozies. While we’re at the gym or Zumba-ing or holding our yoga pose. Or while we’re nailing that trail run, surf swim or mountain bike ride.

You go girls – as bare as you dare! Because we can!